Archive for the ‘Promotions’ Category

Cellofourte Media

Thursday, June 7th, 2007

Rocking Cello Quartet Wins in Battle of Bands, an article featred in the Pittsburgh Post-Gazette, offers great coverage of the band, with sound clips and all. Written by classical music critic, Andrew Druckenbrod.

Cellofourte Desktops:

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Kate

In response to the last post…

Thursday, March 29th, 2007

Since I promised I’d give you the answers I got, here they are. Enjoy!

Hooters Responses:

Chosen people choose Hooters. (Jif)
The Un-kosher (7Up, “The Un-cola”)
Hooters, We answer to a higher authority. (Hebrew National Hot Dogs)
Silly Rabbi, Hooters is for kids! (Trix)
Hooters, serving one mensch at a time. (Morgan Stanley)
How do you handle a hungry kvetsh? Hooters. (Campbell’s soup)
Noshing is job one. (Ford)
There’s No Beef?! (Wendy’s “Where’s the Beef”)
You Deserve a Steak Today (McDonald’s, “You Deserve a Break Today”)

Viagra Responses:

Viagra, All Day Strong All Day Long (Aleeve)
Viagra, Breakfast of Champions (Wheaties)
Good to the Last Drop (Maxwell House)
There’s Always Room for Viagra (Jello)
Be All That You Can Be With Viagra (ARMY)
Viagra, Your Way Right Away (Burger King)
Viagra Keeps You Going and Going and Going… (Energizer)
Takes a Licking and Keeps on Kicking (Timex)
Viagra, The Ultimate Driving Machine (BMW)

Kate

AMA Report: Hooters Heads to the Holy Land

Thursday, March 22nd, 2007

I was doing a little reading over at the American Marketing Association’s new blog (see, I told you, everybody’s using blogs for marketing these days). I came across the following post by one of their writers and found it creatively hilarious.

Let’s have a litte fun with creative strategy, too. I dare you to take on either one of the challenges presented below. Email me with your clever taglines and I’ll post the best on the Dark Oak blog if I get a decent response. Of course, you’ll have to read it first to know what I’m even talking about, so here ya go…

I recently received an e-mail from a colleague about how a Madison Avenue ad agency boss called a spontaneous staff meeting right in the middle of a stressful week. Once everyone had been gathered, the boss, understanding the benefits to be gained by having a little fun in the midst of all this stress, challenged his staff to a quick contest. The contest theme: Viagra advertising slogans. The caveat: Only use ad slogans originally written for other products. The list the group generated became quite a clever and hilarious Top Ten list as I’m sure you can probably imagine.
So I was thinking, with Atlanta-based Hooters of America Inc. announcing earlier this week that it would be setting up shop in Israel, why not create a little contest of my own? Come up with an ad slogan for the new Israel-based Hooters. The caveat: Again, only use ad slogans originally written for other products. Here’s something to start you off: “You don’t have to be Jewish to love Hooters.” (from the late 60s Levy’s Rye Bread ads). If I gather enough responses, I’ll gladly post the Top Ten on next week’s blog.

-Nikki, American Marketing Association

Kate