What is relationship marketing?

I could be here all day coming up with different ideas on the subject. Making use of visuals and writing that personally appeal to a specific demographic; using individuals, symbols, and colors that represent a segment of a certain culture; crafting messages that reach an intended audience to encourage long term, positive relationships between brands and customers. These are just a few elements that I think should go into any marketing and/or design project. Obviously, there are many others.

Andy has demonstrated some of these very components in his work with Boston-based MacTribe Magazine, where he’s doing more than just building its layout in print; he’s building relationship marketing. His involvement has been an ongoing venture for quite some time now. From his days in Cambridge, he has maintained a relationship with the owner and writers throughout his travels. For whatever reason, these pieces really stood out to me as excellent relationship marketing pieces. They speak to a young, artistic, musically oriented group, and they make use of actual people. Really, I just wanted to share this as an example of the design work Andy has done for MacTribe, and I can assure you there will be more featured once the magazine goes live. The shots I chose show some sketches he did for promoting a feature in the magazine. As I mentioned, it uses actual musicians for the piece to depict garage and indie bands who use MySpace.com as a virtual demo for their audiences, rapidly taking place of the age old “demo tape.” The article is sure to be as interesting as the design scheme. Stay tuned for more on MacTribe.

This entry was posted on Tuesday, June 5th, 2007 at 1:16 pm and is filed under News, Home, Marketing, Design, Clients. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.