Inspired by the engagement of one of Dark Oak’s favorite individuals, I’m on a new creative venture to eliminate the whole “ugh, another wedding to attend this summer” feeling that plagues singlefolk everywhere. This friend, a fellow integrated marketing communications theorist, inspired the launching of an all out marketing campaign for his wedding, themed 5.31.08, to keep the date top of mind among all invitees. I want the look and feel of this wedding to be apparent, well before the walk down the aisle, making it look so great that it will be a major anticipated event of the year. If you really think about it, marketing your wedding is a great concept. It’s the one day that you can do whatever you want, and you want everyone to know about it… ahead of time… and you want them to remember it. Taking strategic steps to assure this is brilliant, through corresponding ’save the date’ cards to invitations, email correspondence, web pages, and the wedding day attire and decor - all with a common voice. Who knows, it just might gain some positive return on investment and score some better gifts, too. It’s IMC all the way.

This entry was posted on Thursday, May 3rd, 2007 at 4:03 pm and is filed under Wind in the leaves, Home, Marketing, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.