April 6th, 2007

Amazes me that is…

I just got a gift card from my brother-in-law and his wife. (Great folks, even without the gift card.)

It’s an Apple gift card. And you know what? It’ is designed SO well. It’s just some cardboard and a little plastic gift card and MAN is it hot. I don’t know who these people employ as industrial designers but they’re awesome. I’ve got Apple envy. Seriously I do. I work on a PC and I’ve done fine with one for years… But man oh man do I want to switch over to an Apple. I’m a sucker for good design and these people have it down.

I think what drives it all home for me is the simplicity and clarity of design. They identify the items purpose and then they design to make it simple and functional…PERIOD. It’s so…zen like. They take away all the frill and leave only what’s needed to create a straight forward, aesthetically pleasing functional piece of work. Brilliant.

Kinda like a river makes a pebble.

Andy

This entry was posted on Friday, April 6th, 2007 at 3:55 pm and is filed under Wind in the leaves, Home, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.