Readers flipping through the newest edition of O, The Oprah Magazine might stumble upon an ad headline that reads, “Whatever you do, don’t come to West Virginia!”

If you’re a Mountaineer, don’t be offended. The West Virginia Division of Tourism and Charles Ryan Associates are trying a new marketing technique. The ads are meant to lure vacationers to the Mountain State. Officials say standard travel ads, such as a picture of a mountainside and a message to “Visit West Virginia,” don’t really do the trick anymore.

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