March 22nd, 2007

I was doing a little reading over at the American Marketing Association’s new blog (see, I told you, everybody’s using blogs for marketing these days). I came across the following post by one of their writers and found it creatively hilarious.

Let’s have a litte fun with creative strategy, too. I dare you to take on either one of the challenges presented below. Email me with your clever taglines and I’ll post the best on the Dark Oak blog if I get a decent response. Of course, you’ll have to read it first to know what I’m even talking about, so here ya go…

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I recently received an e-mail from a colleague about how a Madison Avenue ad agency boss called a spontaneous staff meeting right in the middle of a stressful week. Once everyone had been gathered, the boss, understanding the benefits to be gained by having a little fun in the midst of all this stress, challenged his staff to a quick contest. The contest theme: Viagra advertising slogans. The caveat: Only use ad slogans originally written for other products. The list the group generated became quite a clever and hilarious Top Ten list as I’m sure you can probably imagine.
So I was thinking, with Atlanta-based Hooters of America Inc. announcing earlier this week that it would be setting up shop in Israel, why not create a little contest of my own? Come up with an ad slogan for the new Israel-based Hooters. The caveat: Again, only use ad slogans originally written for other products. Here’s something to start you off: “You don’t have to be Jewish to love Hooters.” (from the late 60s Levy’s Rye Bread ads). If I gather enough responses, I’ll gladly post the Top Ten on next week’s blog.
-Nikki, American Marketing Association

Kate

This entry was posted on Thursday, March 22nd, 2007 at 10:16 am and is filed under Home, Marketing, Promotions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.